Are you looking for new ways to help your business stand out with social media? Are you wondering why Pinterest is so popular? The answer is pictures! Photos are the perfect social media marketing tool for small- and medium-sized businesses.
You can put photos in your social media with 13 easy-to-implement steps from Social Media Examiner by Heidi Cohen. Here are some examples from the article which are practical and easy to implement:
#3: Create a Hook for Your Photos
As a visual medium, photographs serve many purposes. To reduce content creation time, develop an alluring hook or theme related to your product or business.
#4: Build a Story Around Your Product
While a photo conveys a thousand words, don’t underestimate your story’s value. The story draws prospects in to find out more about your products.
#7: Optimize Photos for Search
By themselves, photos aren’t visible to search. Associate relevant text with your images that a blind person would need to understand the photo. Use keyword-based filename and alt tags such as Woods_Hole_Inn_Red_Chair.jpg.
#10: Engage Prospects, Customers and the Public in Your Efforts
When using photos, don’t assume you have to do everything yourself. Invite your employees, customers, distributors and others to share their photos.
And there is a host more of tips at Social Media Examiner, all together 13. You can read them here!