Aaron Wall, the founder of SEO Book, brings a perspective unique to (and often ahead of) our industry. Although Aaron has made his way as a teacher of search (SEO Book is one of the oldest continually updated search blogs out there), what we find refreshing is his dedication to remaining a student as well. The result is a keen eye for decoding the why behind Google’s updates and how these changes will affect the direction of search.
In an Interview by Daniel Tysnki from BlueGlass.com called “Unraveling Google’s Recent Updates: Interview with Aaron Wall,” he says:
Google is already destroying the relevancy of their search results in certain categories and as they push toward promoting authority websites and monetizing their own results with pay-to-play stuff, some of the magic of search is lost as the results remind you of Wal-Mart.
Even if Google becomes a non-opportunity due to their Wal-Martization of the search results, there are still a number of other options to get exposure
- Bing (which seems to be more inclined to partner into the ecosystem, than to try to own the entire ecosystem the way Google does)
- authoritative vertical marketplace sites like Etsy
- selling your products on the broad sites Google has promoted (like Amazon and eBay)
- social media sites
- niche community sites and forums
- network with people locally
The thing to remember is they can’t discount everything. And if they become an index of Google-only content, they kill their own biggest competitive advantage and drive people off to greener pastures.